Hello 2019! A new year means new goals and it’s time to reassess your marketing strategy. Whether you did great in 2018 or not so well, there is always room for improvement and growth. So, let’s hit the refresh button and dive into 5 tips to help you conquer the year ahead!
- Set SMART Goals
Goals are an important component when it comes to determining ROI and deciding what metrics to use for tracking success. More importantly, though, you want to make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. It is important that your goals and marketing strategy align so that you can determine whether or not your approach is successful.
- Get Involved In Your Community
Research local events, workshops, seminars, etc. and get involved as much as you can. This is especially important if you do not have a brick and mortar location because it gives a face to your brands name which helps with building customer/client trust. It will also help to invest in promotional products branded with your logo to hand out at these events. This will help with your brand recognition.
- Plan Out Social Media Posts Monthly
Scheduling your social media content in advance is well worth the time and hassle. By planning your content ahead of time, you give yourself and your business an outline for the month giving you the flexibility to post quality real-time updates without sacrificing on quantity. Having a comprehensive overview of your social media efforts is invaluable to the success of your marketing strategy.
- Make Use Of Video Marketing
So many people are afraid of getting in front of the camera for many different reasons. This is understandable, but with the disconnect that comes from interacting with your customers/clients via social media, video is a welcome change. Video is not only a way to communicate a lot of information quickly, but it also builds a more personal connection between your business and your audience.
- Ditch What Did Not Work And Experiment
When analyzing your previous year’s data and success, be sure to make note of the campaigns or content that did not do so well. Don’t be afraid to ditch these ideas and experiment with new ideas. Keep in mind though, it is not always necessary to completely throw away an idea that did not do so well for you in the past. Sometimes all you need is a few tweaks to refresh it and get your message in front of the right people
How will you use these five ideas to refresh and reengage your marketing strategy for the new year? Remember, not all businesses are created equal, it is up to you to decide what works best for your organization. Need some help reaching that answer? The team at Emineo Marketing is ready to help! Contact us for a free initial consultation. We would love to hear from you.